Work
About
Contact
Mist NYC
Brand Identity
K50
K50 is entering a new chapter
K50 is a powerful SaaS platform for automating online advertising and performance analytics. It helps businesses launch, manage, optimize, and analyze ad campaigns across multiple platforms — all within a single interface.
We’ve reimagined the K50 brand to reflect the platform’s evolution. While preserving its core identity and long-standing values,
the new branding introduces a sharper, more confident visual language that aligns with K50’s expanded capabilities and vision for the future.
This updated identity marks a new phase of growth and transformation for K50 as part of the Yandex ecosystem — a shift toward more integrated, data-driven, and scalable solutions for modern advertisers.
Illustrations
BITES is an original content studio of Fetish Film agency, focused on the production of photo and video content
against standard briefs — emotional stories that they personally want to realize with the help and support of brands.
As part of the new identity, we created branded merch.
Design Team
Design director — Ira Kosheleva
General producer — Konstantin Tolstikov
Senior designer — Alexandr Demchenkov
Type designer — Olga Pankova
Illustrator — Masha Yudina
Digital designer — Anton Lyutikov
Client
K50
Publication
New Cult
Get in touch
Let’s talk about
your project
Work
About
Contact
Mist NYC
Brand Identity
K50
K50 is entering a new chapter
About
K50 is a powerful SaaS platform for automating online advertising and performance analytics. It helps businesses launch, manage, optimize, and analyze ad campaigns across multiple platforms — all within a single interface.
We’ve reimagined the K50 brand to reflect the platform’s evolution. While preserving its core identity and long-standing values,
the new branding introduces a sharper, more confident visual language that aligns with K50’s expanded capabilities and vision for the future.
This updated identity marks a new phase of growth and transformation for K50 as part of the Yandex ecosystem — a shift toward more integrated, data-driven, and scalable solutions for modern advertisers.
Illustrations
BITES is an original content studio of Fetish Film agency, focused on the production of photo and video content
against standard briefs — emotional stories that they personally want to realize with the help and support of brands.
As part of the new identity, we created branded merch.
Design Team
Design director — Ira Kosheleva
General producer — Konstantin Tolstikov
Senior designer — Alexandr Demchenkov
Type designer — Olga Pankova
Illustrator — Masha Yudina
Digital designer — Anton Lyutikov
Client
K50
Next project
New Cult